2011 Land Rover Freelander 2 assembled in India

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Land Rover announced the Freelander 2 goes through an update for the model year 2011. The big news was a two-wheel drive version, which is against the company's USP of providing go-anywhere vehicles. However, LR is quick to state that its products will still have their go-anywhere four-wheel drive versions, but are simply expanding their product portfolio to appeal wider audience. There's also a small case of a two-wheel drive variant being capable of having lower emissions and higher mileage.




Image Source: JeanbaptisteM

All the updated Freelanders meet the tougher EU5 emission norms, whether two-wheel drive or four. The 2.2-liter turbodiesel available with two power outputs, 150PS, and 190PS. The one with the 190PS power go 0-100kmph under 9 seconds. The engines available with either a manual or an automatic gearbox. There is also a variant with the start/stop system that provides even more mileage and efficiency.


Jaguar-Land Rover CEO Carl Speth stated the 2011 Freelander will be assembled from CKD kits in Tata's Pune Plant from 2011, much similar to the Audi which begun doing with the Audi Q5. It also looked up for a local tie-up in China, its third largest market in the world. This local assembly brings a considerable drop in the price of the vehicle and especially in India where taxes on CBU automobiles are more than double their price. Local assembly and two-wheel drive version bring the price down from approximately Rs 34 lakh (US $62,000) to a competitive price below Rs 30 lakh (US $55,000). Jaguar Land Rover witnessed a great twist in their tale over the last one year (2009-2010) with the company selling over 50,000 vehicles and observing a profit of around $370 million for the second quarter. They also observed that the sales figure could have been even more if not being short of supplied engines supplied to them by Ford. The supply contracts expired by 2015, by when they may develop their own engines. The Tata experience with low-cost engineering holds Jaguar Land Rover steady.


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